Over the past several years, web design has evolved tremendously, and web designers are constantly on the lookout for new ways to make websites more user-friendly. And this looking out has resulted in the web design known as responsive web design. When we speak of responsive web design it is simply a form of design that aims to adjust the overall format and content of a website so that it matches the screen of the device use by the website visitor to access it.
At present, people rely more on the smart phones and smaller devices to access social networking websites, ecommerce platforms, etc. instead of using their laptops and personal computers. These small, portable devices are very ideal for people on the go since they are very portable and functional. Responsive web design can make a major difference in the way the visitor perceives a website, and this can ultimately add to the conversion rate, which is very important to business owners. Below are some of the advantages of using responsive web design and some of its features.
When someone accesses a website from his smart device, a responsive website will adjust its layout to the screen of the device. These types of websites have more benefits that the traditionally designed websites. One benefit is that they load faster and they are designed in a way that will only display the most relevant information to the visitor. The content of mobile-friendly websites also automatically adjust well – the text font is slightly increased so that the user can read it better without zooming in. Since smart phone screens are around five times small than the screen of a regular computer, it is very important that the content be adjusted accordingly.
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Responsive web design has a simple and straightforward concept. The aim of this type of web design is to make the website more flexible so that it responds to the needs and requirements of the device they are using. There are three aspects that make responsive web design superior to traditional web design and they are: adaptability to screen size, screen orientation (vertical or horizontal) and platform (type of device).
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Having a responsive web design has many advantages to business owners. One of these advantages is that it can boost you average monthly sales and can also increase your conversion rate. It is said that the average conversion rate of traditional websites is 3 to 5 percent, but for a responsive website it gets as high as 10 percent or more. If you want your business to be more visible than your competitors’, then responsive web design is the solution.
Another advantage of using responsive web design is that it will increase your website’s overall ranking and visibility. Every SEO strategy should include having a responsive web design.